Abstract
In the competitive energy market, energy retailers are facing the uncertainties of both energy price and demand, which requires them to formulate reasonable energy purchasing and selling strategies for improving their competitiveness in this market. Particularly, the attractive multi-energy retail packages are the key for retailers to increase their benefit. Therefore, combined with incentive means and price signals, five types of multi-energy retail packages such as peak-valley time-of-use (TOU) price package and day-night bundled price package are designed in this paper for retailers. The iterative interactions between retailers and end-users are modeled using a bi-level model of stochastic optimization based on multi-leader multi-follower (MLMF) Stackelberg game, in which retailers are leaders and end-users are followers. Retailers make decisions to maximize the profit considering the conditional value at risk (CVaR) while end-users optimize the satisfaction of both energy comfort and economy. Besides, a distributed algorithm is proposed to obtain the Nash equilibrium of above MLMF Stackelberg game model while the particle swarm optimization (PSO) algorithm and CPLEX solver are applied to solve the optimization model for each participant (retailer or end-user). Numeral results show that the designed retail packages can increase the overall profit of retailers, and the overall satisfaction of industrial users is the highest while that of residential users is the lowest after game interaction.
ΩW Set of market clearing price (MCP) scenario
k, ω Indexes of contracts and scenarios
m, n Indexes of package types and end-user types
t, i, j Indexes of time periods, retailers, and end-users
, Electricity comfort and economy satisfaction weights of end-user j
, Natural gas comfort and economy satisfaction weights of end-user j
Usage proportion of bilateral contract k signed by the retailer during period t
λi, βi Risk factor weight and confidence levels of retailer i
πω Probability of scenario ω
ε0 Boundary parameter of peak-valley excess coefficient in package 3
Bundled sale proportion in package 2
, The maximum natural gas signed by
bilateral contract k for retailers and end-users
, The maximum and minimum natural gas demands of type n end-user
Natural gas quota value of type n end-user in package 4
NU, NR Numbers of end-users and retailers
Number of electricity bilateral contract
, Numbers of natural gas bilateral contract for retailers and end-users
MCP in scenario ω during period t
Price of electricity by bilateral contract k
, Prices of natural gas sold to retailers and end-users by bilateral contract k
, The maximum and minimum electricity prices
of residential end-user during peak period in package 1
, The first- and second-level electricity demand limits in package 4
The maximum electricity signed by bilateral contract k
The maximum electricity purchased from day-ahead market during each period
, The maximum and minimum electricity demands of type n end-user
Limiting value of night-time electricity demand in package 2
, Limiting values of electricity demand during peak and valley periods in package 3
TP, TF, TV, TD, Peak, flat, valley, day, night, and month
TN, TM periods
Natural gas purchased from bilateral contract k of retailer i
Natural gas purchased by type n end-user j from bilateral contract k during period t
, , Electricity prices of type n end-user during peak, flat, and valley periods in package 1
, Electricity and natural gas prices of type n end-user in package 1 during period t
, Electricity prices of type n end-user in package 2 during day and night-time periods
Electricity price of type n end-user in package 2 during period t
, , Basic, reward, and penalty electricity prices of
type n end-user in package 3
Electricity price of type n end-user in package 4
, , Electricity prices of type n end-user at the first, second, and third levels in package 4
, , Basic, reward, and penalty natural gas
prices of type n end-user in package 4
, Electricity and natural gas prices of type n end-user in package 5
Electricity purchased from bilateral contract k of retailer i
Electricity purchased from day-ahead market of retailer i in scenario ω during period t
, Electricity and natural gas purchased by type n end-user j from retailer i during period t
, Costs of purchasing electricity and natural gas from retailer i in package m for end-user j
Cost of purchasing natural gas by bilateral contracts for end-user j
, Monthly natural gas and electricity purchased of type n end-user j from retailer i
, Total natural gas and electricity demands of type n end-user j during period t
, , Electricity prices at the first, second, and third
levels of type n in package 4
, The first- and second-level electricity consumptions in package 4
WITH the rapid development of the energy retailing market, electricity retailers have gradually changed into energy retailers by providing both electricity and gas [
In order to hedge against the risk caused by frequent market price fluctuations and end-user demand uncertainty, energy retailers need to determine optimal energy procurement portfolio and energy sale prices. In [
At present, price-based demand response (DR) such as the fixed, TOUs and ladder prices are mainly applied into the energy selling for retailers [
In the competitive energy market, there are two relations including alliance and game among different retailers [
It is essential for retailers to effectively manage the financial risk caused by uncertainties when formulating the energy purchasing and selling strategies. Compared with value at risk (VaR) method, the conditional value at risk (CVaR) method considers the risk under the extreme condition and psychological preference. In [
Motivated by the aforementioned analysis, this paper proposes a bi-level MLMF Stackelberg game model to optimize multi-energy retail packages. Firstly, the integrated electricity and natural gas retailing market is described, which includes not only the trading between retailers and energy suppliers but also the trading between retailers and multi-energy end-users. Secondly, five types of multi-energy retail energy packages such as peak-valley penalty-compensation price package, day-night bundled price package, etc., are designed. Thirdly, a bi-level MLMF Stackelberg game model based on stochastic optimization is presented, where energy retailers are modeled as the leaders while multi-energy end-users are regarded as the followers. The retailers decide optimal energy purchasing and package pricing strategies considering profit maximization and risk integration at the upper level while end-users aim to maximize the satisfaction of energy comfort and economy at the lower level. Then, the particle swarm optimization (PSO) combined with CPLEX solver is used to solve the proposed bi-level stochastic optimization model. Finally, case studies are performed to verify the effectiveness of multi-energy retail packages.
The rest of this paper is organized as follows. In Section II, the integrated electricity and natural gas retailing market framework is presented. In Section III, the multi-energy retail packages are fully designed. In Section IV, a bi-level MLMF Stackelberg game model is formulated. In Section V, the solution method is described. In Section VI, case studies are performed and the results are discussed. Finally, the conclusions are presented in Section VII.
The trading framework for the integrated electricity and natural gas retailing market is illustrated in

Fig. 1 Trading framework for integrated electricity and natural gas retailing market.
Energy retailers often sign monthly bilateral contracts with some power generation companies to ensure the majorities of the supplied electricity. Besides, retailers would participate in the electricity DA market so as to avoid the imbalance caused by the uncertain demand of end-users. The Monte Carlo method is used to generate the 24-hour marginal clearing price of multiple scenarios as the DA market electricity price scenario set based on the stochastic planning theory. Then, the scenario reduction process is conducted by the K-means algorithm. The electricity purchasing cost for each retailer in scenario is shown as:
(1) |
Some retailers may sign monthly bilateral contracts with the natural gas companies, which is depicted as:
(2) |
Different kinds of end-users such as residential, commercial, and industrial end-users are included in this paper. The electricity and natural gas demands for different end-users vary a lot. Thus, it is important for energy retailers to design multi-energy retail packages to meet the diversified energy consumption. It should be noted that not all retailers provide both electricity and natural gas packages, i.e., some retailers may only provide electricity or natural gas retail packages. Relatively, end-users can choose more than one retailer to purchase the energy. Details of the designed retail packages are described in Section III. In this paper, the attractive design of multi-energy retail packages is paid more attention to for maximizing retailers’ benefit and competitiveness in the market.
In order to reflect the diversity of retail packages in the competitive energy market, this paper designs five types of packages. Packages 1, 4, and 5 include both electricity and natural gas while only electricity is included in packages 2 and 3. In addition, all retail packages are settled monthly. Especially, various prices of energy sold to residential (), commercial (), and industrial () end-users are different in each package.
It should be noted that due to the difference in energy demand characteristics of end-users, more factors need to be considered when selecting the package. Therefore, the five types of packages designed in this paper are only applicable to the following end-users:
1) End-users with high price sensitivity: end-users with high price elasticity of demand can rapidly change their energy demand and behaviors when the price changes.
2) End-users with high energy consumption cost in the total cost and with flexible energy demand behavior.
In this peak-valley TOU package, different electricity and natural gas prices are both set during different time periods. The load peak periods are 08:00-12:00 and 17:00-21:00. The load flat periods are 12:00-17:00 and 21:00-24:00. The load valley period is 00:00-08:00. during each period can be described as:
(3) |
The designed natural gas price is like the electricity price. The retailer’s income from this package can be expressed as:
(4) |
In this day-night bundled package, different electricity prices are set during day-time and night-time periods. The night-time periods are from 21:00 to 06:00 while the day-time periods are from 06:00 to 21:00. Meanwhile, this package introduces the bundled sale concept during the day-time and night-time periods. When the night-time electricity demand is higher than the stated limiting value in the package, a few day-time electricity rewards can be given to end-users. Specifically, the complimentary day-time electricity demand depends on the excess quantity of night-time electricity demand. The bundled sale proportion is stated in the given package. The price of electricity sold to end-users during each period and the excess quantity of night-time electricity demand are respectively described as:
(5) |
(6) |
The retailer’s income from this package can be expressed as:
(7) |
The peak-valley excess coefficient is defined in this package to measure the peak-to-valley difference of end-users as:
(8) |
In this package, the electricity charge consists of basic charge and reward-penalty fees. It should be noted that the reward-penalty fee is charged according to the peak-valley excess coefficient, and reward or penalty price. To be specific, when is positive and greater than the parameter , end-users need to pay the penalty fee. In this situation, the larger n is, the more the penalty fee is. When is negative and less than the parameter , end-users get the reward fee. In this situation, the smaller is, the more the reward fee is. However, when is between and , there is no penalty or reward, as shown in

Fig. 2 Peak-valley reward-penalty mechanism.
The retailer’s income from this package can be expressed as:
(9) |
In this package, the monthly electricity demand of end-users is divided into several levels. Especially, different electricity prices are set at each level of ladder price, as shown in

Fig. 3 Electricity price at each level of ladder price.
The electricity price at each level of ladder price is described as:
(10) |
(11) |
This package also proposes the natural gas quota, which requires that the monthly natural gas demand of end-users is not less than the quota value G4. Otherwise, end-users would pay the penalty fee based on the natural gas demand and penalty price. Similarly, if the natural gas demand of end-users is higher than the specified value, end-users will get reward. The retailer’s income from this package can be expressed as:
(12) |
(13) |
(14) |
Package 5 provides end-users with the fixed electricity and natural gas price. It is simple and suitable for risk-averse end-users. The retailer’s income from this package can be expressed as:
(15) |
The interaction between energy retailers and multi-energy end-users is modeled by using a bi-level MLMF Stackelberg game model combined with stochastic optimization. The retailers act as leaders and end-users act as followers. As can be observed from

Fig. 4 Bi-level MLMF Stackelberg game framework.
1) Objective Function
Due to the fluctuation of both MCP and demand of end-users during each period, energy retailers may face the financial risk [
(16) |
(17) |
The mathematical model of risk evaluation based on CVaR is expressed as:
(18) |
where the undefined variables in (16)-(18) are explained in [
In order to simplify the model, the auxiliary variables and are introduced. The above equation is transformed as:
(19) |
2) Constraints
1) Energy balance constraints: (20) and (21) determine the energy balance for electricity and natural gas, respectively.
(20) |
(21) |
2) Energy purchasing constraints: the purchased electricity and natural gas are limited within the following ranges:
(22) |
3) Package price constraints: the price relationship in each package is constructed by the following constraints:
(23) |
Meanwhile, the prices of energy sold to residential, commercial, and industrial end-users in each package are related. Taking package 1 as an example, it is shown as follows (other packages are similar):
(24) |
Also, there are upper and lower limits for prices in each package. Take the electricity price sold to residential end-users during peak periods in package 1 as an example:
(25) |
4) CVaR constraints: the relationship between the auxiliary variables used to evaluate the risk is expressed by the following constraints:
(26) |
1) Objective Function
In the MLMF Stackelberg game, end-users accept prices of multi-energy retail packages passively. But the decisions of end-users are also a crucial part of the game since the strategies of end-users would affect prices of packages in turn. In this paper, the objective function in lower-level problem consists of four parts (the satisfaction of end-user of electricity comfort , natural gas comfort , electricity economy , and natural gas economy ) as can be expressed in (27). At the same time, different weights of these satisfaction should be considered when end-users formulate energy demand strategies.
(27) |
(28) |
(29) |
(30) |
(31) |
It should be noted that the initial electricity cost and natural gas cost are calculated according to the fixed single price. Except for purchasing natural gas from retailers, end-users can also trade with natural gas companies directly by monthly bilateral contracts. This cost is expressed as:
(32) |
The price that natural gas companies provide to end-users is often higher than that to retailers because of the amount difference of purchased natural gas.
2) Constraints
1) Energy demand constraints: the limits of energy demand for end-users during each period are constructed by the following constraints:
(33) |
2) Energy balance constraints: energy balance constraints of end-users are similarly modeled compared with retailers.
(34) |
3) Natural gas purchase constraint: the purchased natural gas of end-users by bilateral contracts should be lower than their maximum levels.
(35) |
To verify the effectiveness of the designed multi-energy retail packages for retailers, a distributed algorithm is proposed to solve the bi-level MLMF Stackelberg game problem, which consists of 4 steps.
Step 1: define the iterative number variable and the iterativetolerance ; initialize energy demand of end-users and package prices, as represented by (3)-(15). Furthermore, generate MCP scenario and set prices of bilateral contracts, as represented by (1) and (2).
Step 2: according to Section IV-C, each end-user decides on its optimal trading strategy during each period. Then, its energy demand behavior is updated.
Step 3: with the updated energy demand of end-users, each retailer determines its optimal trading strategy which includes package prices and purchased energy by solving the optimization problems shown in Section IV-B. The optimization of each retailer is shown as follows.
Step 3.1: set the parameters of PSO, including the numbers of particles and iterations, iterative tolerance , etc.
Step 3.2: initialize the position and velocity of each particle.
Step 3.3: get the fitness values of initial particles and determine the initial individual and global optimal position.
Step 3.4: update the position and velocity of particles.
Step 3.5: get the fitness values of initial particles again and update the individual and global optimal position.
Step 3.6: if the solution satisfies the given tolerance , output the optimal solution; otherwise, go to Step 3.4.
Step 4: the updated package prices determined by Step 3.6 are broadcasted to the end-users. If the difference between optimal profit of retailers in the
The integrated electricity and natural gas retailing market is assumed to consist of three energy retailers and five end-users (including three residential end-users, one commercial end-user, and one industrial end-user). The packages provided by three energy retailers are shown in
Energy retailer | Package 1 | Package 2 | Package 3 | Package 4 | Package 5 |
---|---|---|---|---|---|
1 | × | × | × | √ | × |
2 | √ | × | √ | × | × |
3 | × | √ | × | × | √ |
Note: √ indicates that the energy retailer provides this package, and × indicates that the energy retailer does not provide this package.
Due to the limited space, the quotation parameters of power generation companies and natural gas companies, package parameters, and other parameters involved in solving the model can be found in [
The energy comfort and economy satisfaction of end-users are listed in
End-user | ||||
---|---|---|---|---|
Residential end-user 1 | 0.805 | 0.253 | 0.880 | -0.721 |
Residential end-user 2 | 0.669 | -0.043 | ||
Residential end-user 3 | 0.946 | -0.089 | ||
Commercial end-user 1 | 0.886 | 0.114 | 0.818 | -0.265 |
Industrial end-user 1 | 0.906 | 0.247 | 0.850 | 0.147 |

Fig. 5 Iterative curves of retailers.

Fig. 6 Iterative curves of end-users.
In

Fig. 7 Purchased electricity of residential end-users. (a) Residential end-user 1. (b) Residential end-user 2.

Fig. 8 Purchased electricity of commercial end-user 1 and industrial end-user 1. (a) Commercial end-user 1. (b) Industrial end-user 1.
According to Figs.

Fig. 9 Purchased natural gas of end-users. (a) Residential end-user 1. (b) Residential end-user 3. (c) Commercial end-user 1. (d) Industrial end-user 1.
It can be found that all end-users purchase 10000
The electricity income of retailers from end-users in packages is shown in

Fig. 10 Electricity income of retailers. (a) Retailer 1. (b) Retailer 2. (c) Retailer 3.
The optimal solution shows that the package prices tend to rise firstly and then stabilize during the iteration. It implies that the increasing prices are the main measure to improve the electricity income for retailers in the MLMF Stackelberg game. By taking the penalty electricity price in package 3 and the reward natural gas price in package 4 as examples, their iterative curves are shown in

Fig. 11 Iterative curves of penalty electricity price in package 3 and reward natural gas price in package 4.

Fig. 12 Profit, risk, cost, income of electricity and natural gas, and total traded electricity of retailers. (a) Profit. (b) Risk. (c) Cost. (d) Electricity income. (e) Natural gas income. (f) Total traded electricity.

Fig. 13 Costs of retailers 2 and 3 before and after game in five scenarios in spot market.
It can be observed from
The above results demonstrate that retailers still dominate in the MLMF Stackelberg game although end-users have the right to trade with multiple retailers and determine the quantity of energy demand during each period. Therefore, the market manager should control the rise of prices provided by retailers for the fairness of energy retailing market.
The sold electricity of retailers before and after participating in the game is shown in Figs.

Fig. 14 Sold electricity of retailers before participating in game. (a) Retailer 1. (b) Retailer 2. (c) Retailer 3.

Fig. 15 Sold electricity of retailers after participating in game. (a) Retailer 1. (b) Retailer 2. (c) Retailer 3.
The purchased electricity of retailers after the game and the MCP curve in the spot market in a typical scenario are shown in

Fig. 16 Purchased electricity of retailers after participating in game. (a) Retailer 1. (b) Retailer 2. (c) Retailer 3.
This paper designs five types of multi-energy retail packages for energy retailers, including peak-valley TOU price, day-night bundled price, peak-valley reward-penalty price, quota natural gas price and tiered electricity price, and fixed single price. A bi-level stochastic optimization model is constructed based on MLMF Stackelberg game between energy retailers and end-users. The case is solved by the combination of PSO and CPLEX solver. The simulation results verify the applicability of the designed retail packages to multi-energy end-users. The main conclusions are as follows.
In addition, the design of electricity package and natural- gas package in this paper is independent, but with the development of Energy Internet, the possibility of electrical energy replacement is becoming greater and greater. How to design the package bundled with electricity and natural gas will help retailers face a more complex market environment.
1) In the 6
2) For end-users whose electricity demand is high during load peak periods and low during load valley periods, reducing overall electricity demand is the main measure to improve their economy. However, for end-users with opposite electricity demand characteristics, they can increase electricity demand as a whole while ensuring the cost almost unchanged.
3) The profits of retailers 1 and 3 greatly increase while the profit of retailer 2 decreases after the MLMF Stackelberg game because the end-users choose to purchase natural gas from the natural gas company 1 instead of the original retailer 2. This demonstrates that the advantage in the game for those retailers depends on whether their packages are favored by end-users.
In addition, the design of electricity package and natural gas package in this paper is independent, but with the development of Energy Internet, the possibility of electrical energy replacement is becoming greater and greater. How to design the package bundled with electricity and natural gas will help retailers face a more complex market environment.
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